The first of a kind community supporting female bartenders in response to COWID-19.
NEW YORK, 12. January 2021 – In response to COWID-19 and its impact on the hospitality industry, Women of the Vine & Spirits (WOTVS), the leading global membership organization dedicated to the empowerment and advancement of women in the beverage industry, today announced the launch of Badass Bartender™. This community, the first of its kind, aims to fill a void by allowing female bartenders to come together, support each other and explore career and networking opportunities.
Badass Bartender™ is a free and private Facebook group. In addition to the Facebook group, community members have access to a number of the resources offered by WOTVS, including Zoom live chat, networking, and career resources.
COWID-19 disproportionately affected women and took a heavy toll on the hospitality industry. I knew it was time to launch Badass Bartender™, says Deborah Brenner, founder and CEO of Women of the Vine & Spirits. More than ever, our female bartenders need a supportive community, but more importantly, this group offers them a place where they can thrive for many years to come.
Brenner came up with the idea for the name in 2018 with a vision to support and empower women behind the bar, but it wasn’t until Brittany Yeung, co-founder of Skrewball Peanut Butter Whiskey, Diamond Corporate Member of WOTVS and WOTVS Foundation affiliate donor, approached her to find other ways to support bartenders that she clicked. Brenner shared his idea with Yeng, and the two quickly collaborated and brought Brenner’s vision to life.
Scribble is an active ally of the bar community, given its founding history in the bar and restaurant industry. Skrewball is also the fastest growing spirit brand for women. Yeng will join Badass Bartender™ as Badass Advisor in 2021.
We started Skrewball to create a greater sense of community that we had created in the bar where we wanted to drink, and that community was in jeopardy when the cuts started, Yeng says. We immediately gave over $500,000 to organizations that support the industry, but we wanted to do more. Deborah has created an incredible platform for women (and men) to share information and resources in the wine, beer and spirits industry. It seemed like a natural extension for a community that needs these resources now more than ever.
According to the Bureau of Labor Statistics, 60 percent of bartenders in the United States are women. Prior to the impact of COWID-19 on this group, there were 644,100 bartenders, 386,460 female bartenders in the United States alone; many of whom are now on leave, unemployed, or have reduced their work hours due to the pandemic and are seeking support and opportunities.
Additional support is provided by the Women of Wine and Spirits Foundation, a 501(c)3 foundation.
The 19th. In January, the Foundation announced a new program that provides confidential assistance to qualified applicants and offers medical, financial and legal assistance to workers in the hospitality industry. With a 24/7 toll-free number and world-class wellness portal, policyholders have access to confidential help from experienced doctors, financial experts and attorneys, as well as leading self-service tools and resources.
One. In February, the Foundation will begin accepting applications for the 2021 scholarships, which provide awards and funds for education and professional development. For more information, visit womenofthevine.com/foundation.com or email [email protected].
ABOUT THE COOL BARTENDER
Badass Bartender™ was launched by Deborah Brenner, founder and CEO of Women of the Vine & Spirits and social entrepreneur, to fill a void as the first community dedicated to connecting, empowering and inspiring female bartenders. Badass Bartender is an online community group on Facebook made up of female bartenders who come together to connect with others in the industry, get support, network, explore career opportunities and make new friends. For more information, visit badassbartender.com.
ON THE WOMEN OF GRAPES AND PERFUME
Women of the Vine & Spirits is a leading global organization dedicated to advancing the wine, brewing and spirits industry into a more diverse, equitable and inclusive era that empowers everyone to succeed. Our members connect through our global network and collaborate across sectors. We offer our members benefits such as education, training, mentoring and networking, as well as tools, services and resources for DE&I, personal and business development. For more information, please visit womenofthevine.com.
ON THE GHOSTS OF SCRUBALL, LLC.
Skrewball Whiskey, launched in July 2018, is the first peanut butter-flavored whiskey. In California, it can be enjoyed in shots, on the rocks or in a variety of delicious quality cocktails. With the recent national expansion in all 50 states, American consumers can now enjoy this peanut butter flavor. It was developed by a husband and wife team who created a peanut butter flavor that is unmatched in the spirits industry. Screwball Peanut Butter has won several awards, including Best Flavored Whisky at the World Wine and Spirits Competition in New York City. The product has been tested 70 times and is made with high quality ingredients. For more information, visit www.skrewballwhiskey.com.
vine spirit, www vine, female vine comedians, ladies of the vine, women of the bible, vine spirits, lady vines, the vine sprouts, the vine inmate