The world’s wine regions are calling on the new government to address the use of wine tariffs as a countermeasure in trade disputes and the lack of effective protection of wine region names.
WASHINGTON – The Wine Stories Alliance, a global coalition of 32 wine organizations, has asked President-elect Joe Biden and Vice President Kamala Harris to promote wine exports by reducing trade barriers. In a memo congratulating them on their historic victory, the Alliance mentions a number of current trade challenges that the new government will face, including tariffs that are detrimental to the wine industry and a lack of effective protection for the names of wine regions.
Wine retaliation measures have recently been proposed or imposed on non-trade issues such as the World Trade Organisation (WTO) subsidy dispute, the taxation of digital services in Europe and the current trade tensions with China. The Wine Origin Alliance has called on the new government to limit tariffs in these disputes to the products in question and to find a quick solution to protect U.S. companies and consumers in an already difficult and uncertain time.
With the inauguration of the Biden government, the American wine industry is facing a disastrous situation, writes the Alliance. Extending or raising wine tariffs would only increase the disastrous economic pain suffered by winegrowers and consumers as a result of COWID-19, the devastating fires and the current tariffs.
In addition to calling for early resolution of trade conflicts, the Origin Wine Alliance has also called on the new government to take measures to protect the names of wineries. In 2018, a consumer survey found that 94% of U.S. wine consumers support laws that protect consumers from misleading wine labels. The truth in wine labelling protects the integrity of international wine topographies and ensures that consumers actually buy the wines from the region they expect.
The American wine industry today is strong because it is based on distinctive regional names, and wine consumers around the world expect truthful and accurate labels regarding the origin of our products, the Alliance writes. The Biden administration can effectively support the increased export of American wine from American wine regions by supporting the protection of wine names around the world.
The Wine Origins Alliance represents approximately 90,000 wineries and wine producers who have created nearly a million jobs and generated more than $8 billion in global wine exports. Since its inception in 2005, the Alliance has worked with policymakers in the United States and around the world to remove barriers to trade in wine.
About the creation of the Wine Alliance
The Alliance for the Origin of Wine, formerly known as the Joint Declaration on the Protection of the Place and Origin of Wine, is working to remove barriers to trade in wine. The members represent the following regions: Barossa, Bordeaux, Burgundy/Chablis, British Columbia, Champagne, Chianti Classico, Cote de Provence, Finger Lakes, Livermore Valley, Long Island, McLaren Vale, Missouri, Monterey County, Jerez-Cerres-Sherry, Napa Valley, Oregon, Paso Robles, Porto, Rhone Valley, Rioja, Santa Barbara County, Seneca Lake, Sonoma County, South Africa, Texas, Tocage, Victoria, Walla Walla Valley, Washington State, Western Australia, Willamette Valley and Yamanashi. For more information, visit origins.wine or follow the Alliance on Twitter, Facebook and Instagram.