New opportunities to diversify published scientific research, bringing knowledge to wine professionals outside the scientific community

Sonoma State Logo Rohnert Park, CA – The Wine Business Institute of Sonoma State University announces the renaming of the Open Access Wine Business Case Research Journal to the Wine Business Journal. This name change follows a fundamental shift to broaden the scope of the publication to include empirical and conceptual studies as well as sectoral and regional case studies. The new approach will provide relevant and timely information to the whole wine community. Vicky Farrow, CEO and co-owner of Amista Vineyards, will join the team as an associate editor to incorporate input from the leaders of the wine industry. As part of this new challenge, the magazine Wine Business will publish a special issue on Covid-19 and winemaking in January 2021.

Our goal is to add value to the peer-reviewed research on the wine trade by synthesising the empirical research published so far, focusing on areas of under-research and making the research more relevant and accessible to academics and industry leaders, said Dr. Sergio Canavati, editor-in-chief of the Wine Business Journal and Associate Professor of Management. This year we have seen a dramatic increase in the number of studies. And thanks to the Wine Business Institute, the magazine is accessible to everyone free of charge and no costs are charged to the authors.

An improved wine trade journal meets the aim of the Wine Trade Institute to be useful to the wine community. It broadens the possibilities to attract a wider variety of publications and reach a wider audience. I am particularly pleased with the attention the magazine gives to practitioners, says Dr. Jean-François Cogé, dean of the School of Business and Economics. Our Wine Business Journal team is working hard to revive this publication, building on the excellent track record of the past four years. I see great potential for this magazine in the coming years.

In addition to Vicki Farrow, the Wine Business Journal has expanded its editorial advisory board and review committee. Dr. Sergio Canavati was recently appointed editor-in-chief. Bauman of Purdue Northwestern University and Dr. Damien Wilson, president of the Hamel Family Wine Department at SSH, joined Mr. David Rowe as co-editors. Eight new researchers from around the world were added to the journal’s peer review panel, including

  • Chow-Yu Cai, Binghamton University.
  • Damien Wilson, University of Sonoma.
  • Dirk Liebaers, University of South Florida.
  • Emiliano Villanueva, State University of East Connecticut
  • Maria Ballesteros-Sola, California State University – Channel Islands.
  • Matthew Bauman, Purdue Northwestern University.
  • Paul Woodfield, Oakland Technical University.
  • Savisesh Malampallayil, Binghamton University.

Wine Business Magazine is the flagship of the Wine Business Institute. The mission of the WBJ is to promote theory, learning and practice in the wine industry by generating, collecting and disseminating knowledge on subjects with practical and theoretical implications. Now in its fifth year, Wine Business Journal is a member of Cabell’s Whitelist Journals and is listed in the Open Access Journal Directory. The magazine is free for the wine community and can be viewed here.

About the Wine Trade Institute

The Wine Business Institute serves as an intellectual and industrial centre for professors, students and industry. The WBI was established in 1996 as a partnership between the wine industry and Sonoma State University’s School of Business and Economics. The WBI provides groundbreaking research that informs policy, industry best practice and educational programmes. The WBI offers online and face-to-face certifications for wineries and industrial certifications. For more information about our research programs for the wine trade or for diplomas and certificates, please contact us at [protected via email], or visit


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