During the Cold War, the US and European Union traded wine tariff rates—or duties on wine—in an effort to encourage the two regions to trade more and raise their consumption of wine. In 2009, the US and EU agreed to nullify these duties, and in 2010, the US and EU agreed to a “zero for zero” agreement where the US would eliminate the duties and the EU would remove the tariffs on the same amount of wine. (Currently, the US applies a 2.1% tariff to imported wines, while the EU applies a €0.99 tariff to imported wines. Instead of eliminating the duties, both the US and EU will apply a €0.01 tariff on imports from the other region.) ~~

Wine drinking is a global phenomenon. In the US, wine is a $20 billion industry made up of more than 200 brands, and that number is expected to grow to $30 billion by 2020. In Italy, wine sales have grown more than 50% over the past decade, and an estimated $60 billion is spent globally on wine, creating a huge business opportunity for wine exporters.


Wine Institute and CEEV welcome strong support for transatlantic wine trade

Wine Institute14. June – WASHINGTON, DC and BRUSSELS – The Wine Institute and the Comité Européen des Entreprises Vins (CEEV) today issued the following statement in response to General Statementon U.S.-EU Wine Trade Relations, jointly signed by members of the U.S. Congress and the European Parliament. A total of 85 US and EU lawmakers supported the clear call for the elimination of all tariffs on wine traded between the two markets. The statement recognizes the harmful effect of retaliatory tariffs and calls on US and EU leaders to create the conditions for zero-tariff trade in wine.

Wine is truly a unique product, and tax-free sales benefit the family wineries, farmers, retailers and restaurateurs that make up our industry, as well as consumers on both sides of the Atlantic, said Bobby Koch, president and CEO of the Wine Institute. We commend the Congressional Winegrowers Caucus and their European counterparts for leading this grassroots effort. This, more than anything else, will strengthen the positive impact of our trade relations.

Free trade in wine is essential to maintain the long-standing efforts and investments of our wine businesses and the sustainability of our vineyards, said Jean Marie Barillière, President of the European Committee of Wine Enterprises. The Wine Intergroup of the European Parliament and the Congressional Wine Caucus recognize the unique benefits of the wine trade and the importance of eliminating all tariffs.

See General Declarationon trade in wine between the United States and the European Union, which lists the signatories to.


  • The Comité Européen des Entreprises Vins (www.ceev.eu) was set up in 1960 and represents the European Union’s wine businesses in industry and commerce (still wines, aromatised wines, sparkling wines, liqueur wines and other grape products). It brings together 23 national organisations from 12 EU Member States, plus Switzerland and Ukraine, as well as a consortium of 4 major European wine companies. The companies represented by the CEEV, which are mainly SMEs, produce and market the majority of European quality wines, with or without GIs, and account for more than 90% of European wine exports.
  • The Wine Institute (www.wineinstitute.org) is the premier organization representing California wine producers in the United States and around the world. The Wine Institute, an association of more than 1,000 wineries and member companies, initiates and advocates for government policies that expand opportunities for responsible wine production and export. California is the fourth largest wine producing state in the world, producing over 80% of total U.S. wine production and 95% of U.S. wine exports.


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