For TIME Family Wines, the new look is no mere cosmetic makeover. It’s a re-imagining. The company is making a commitment to its heritage by transitioning from an importer-distributor of foreign wine brands to a domestic importer of wines from the United States, France, Italy and Spain.

With a mouth-watering blend of rich fruit, a hint of spice, and a subtle hint of oak, the 2020 vintage is Time Family Wines’ most elegant release yet. Rich and fruity, the 2020 Vintage of Time Family Wines is ideal for sipping with dinner, pairing with cheese and charcuterie, or as a holiday sipper.

Released in the fall of 2017, TIME Family of Wines was created by the winemaker who created Barenc, a very successful French wine. TIME is a blend of the three popular TIME wines: Barenc, Maril, and Givry. In 2016, Barenc entered the top 20 French wines, and Barenc won a gold medal in the 2017 Paris Wine Competition. The vineyard, located in the Rhône Valley, has been producing world-class wine since 1975.. Read more about what is a wine advisor called and let us know what you think.


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Evolve Cellars has a fresh appearance, as well as the McWatters Collection and Chronos.

[Penticton, British Columbia] 5th of August – We’ve all evolved in the past year and a half, and the TIME Family of Wines crew is no exception. New owners Ron and Shelley Mayert bought the downtown Penticton vineyard and have undertaken numerous renovations as well as a new appearance to set the tone for exciting days ahead.


With numerous new additions to the portfolio, including a new brand, TIME’s signature high quality and attention to detail remains. Chronos is the latest addition to TIME Family Wines’ premium BC VQA range. Chronos is named after the Greek deity of time, Chronos.

This selection of wines was designed for Okanagan Terroir connoisseurs. Wine connoisseurs who appreciate wines with depth, complexity, and personality. Chronos Chardonnay, Riesling, Rosé, Sémillon, Sauvignon Blanc, and the red mix Ouroboros will be part of the Chronos range.

Evolve Cellars has undergone a visual makeover, including a light, casual design and two new wines, the white blend Spontaneity and the red blend Momento, in addition to Chronos. All Evolve Cellars wines are supple with a zippy zing and provide the finest interpretations of varietals to excite the five senses and turn every moment into a celebration.

The McWatters Collection is a heritage brand that produces a small number of wines that represent the concept of its namesake, Harry McWatters. The new packaging for these ultra-premium wines is as elegant and sophisticated as the wines themselves, and each bottle features a homage to Harry McWatters. In addition, a White Meritage will be added to the repertoire for the new vintage.

The relaunch coincides with the introduction of the 2020 wines in the tasting room and on store shelves throughout the nation. The wines from the 2020 vintage are the first that winemaker Lynzee Schatz, who joined the TIME family in 2019, has completely created. The goal for Schatz has been to enhance each brand’s identity by improving their distinct flavor profiles and genuine representation of the varietal.

TIME Family of Wines is extending its physical presence in the coming months with a new epicurean experience called Orolo, previously TIME Kitchen, in addition to new wines and a new design. The PenMar and McWatters Legacy Suites are two new private meeting and dining rooms included in the development. In 2022, a rooftop terrace unlike any other in the Okanagan will open.

Finally, TIME Family of Wines is thrilled to announce the launch of a satellite experience center later this autumn at The District Wine Village in Oliver, BC. The District Wine Village, which just opened, is Canada’s first genuine wine village. The Village is surrounded by vineyards and home to 16 artisan producers, including TIME Family of Wines, and is located in the heart of the South Okanagan.

This provides a four-season chance for TIME Family of Wine lovers to connect, sample, and enjoy local activities and experiences.

“We thought that a brand update would be the finishing touch for the new phase at TIME Family of Wines, given all our team has gone through in the past two years,” says Christa-Lee McWatters, general manager of TIME Family of Wines. “We hope that TIME wine lovers will be thrilled about Chronos, and that you will all come visit our new place when Orolo and The District Village open their doors. We’re excited to see what the future holds!”


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TIME Family of Wines, a family owned and operated winery in Paso Robles, California, has unveiled their new look for their famous Merlot and Cabernet Sauvignon wines. The new branding, designed by New York-based branding firm, White Design, features the famous TIME® design with the new name, “ADAM,” surrounded by the vines of the vineyard.. Read more about 2020 bordeaux ratings and let us know what you think.

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