A series of exciting seminars and virtual speakers representing the best and brightest in the wine industry has been extended to four full days, from the 16th to the 19th century. February 2021, extended.
10. December 2020, Portland, OR… At the Oregon Wine Symposium 2021, four days from the 16th to the 19th century will be dedicated to wine. More than 36 thematic seminars on different aspects of the wine industry, marketing, oenology and viticulture were presented in February. In addition to exciting new online events, such as research presentations sponsored by the Oregon Wine Council, this year’s symposium returns to popular workshops, including the Oregon Wine Industry’s only award ceremony, a virtual 16th to 17th century exhibition and the very first Oregon Wine Council Awards. February, lots of virtual networking opportunities and Dr. Greg Jones’ report on climatology.
Thanks to the educational seminars held annually by the Oregon Wine Council, the symposium is often considered the ideal venue for communication and collaboration with other business partners in the wine industry. The content of this year’s symposium is intended to offer visitors the greatest possible benefit, as has been the case for 16 consecutive years.
Participants are invited to register before the 15th. Register by January 2021 for 25% full access at a reduced rate of just $79 for four full days of training and networking. Group access for four or more drops up to $69 per unit and $25 access for full access to seminars and general winemaking sessions with Spanish translation.
On the first day of the symposium, at 1 p.m., the long-awaited seminar will take place, where Steve Brown will speak. Portlander Brown, known as Bald Futurist, will present a vision without frontiers for the future of Oregon’s wine industry, based on 30 years of experience in high-tech, strategic planning and innovation. The future of wine: New customers, new channels, digital viticulture, transparency and gestures will present a futuristic vision of how wine brands can tire of innovation and technology, especially in light of the pandemic, to embrace a new efficient world driven by innovative ideas. As a speaker and trainer for Fortune 50 companies such as Nike, JP Morgan, Hasbro and Disney, Brown believes in the resilience of mankind and is committed to a better, more innovative and less vulnerable society.
Brown said: Human ingenuity, adaptability and intelligence have served us well in the past and will continue to serve us well in overcoming the current crisis. The dominant companies will be those with both short and long term perspectives, who understand how the world is changing and who invest to thrive in a new normal life.
The first day of the symposium will be dedicated to Diversity, Equity and Inclusion (DEEI), starting with the words Creating an Inclusive Culture in the Real World Workplace. Other exciting seminars and research presentations include a case study of the wine industry in Linfield, Oregon and a presentation on the DCI meeting, as well as a look at the positive impact on DCI supported businesses by Dr. Edward Hubbard with a presentation on the return on investment of diversity.
This year’s educational seminars are divided into two parts: The first seminar is a manual and the next is an extensive session and a deep immersion in new and ongoing research. A wine route will include a series of thematic workshops on forest fire smoke. These included the results of a smoke survey in 2020, carried out by the OWB & Erath Foundation in Oregon, in which Drs. Elizabeth Thomasino and James Osborne of OSU presented data on the effects of smoke on grapes near forest fires and on grape varieties. Dr. Anita Oberholster, from the University of California at UC Davis, will give a presentation on what we know about exposure to grape smoke, followed by tests with grape growers and a discussion on how to tackle smoke reduction. Dr. Keren Bindon of the Australian Wine Research Institute (AWRI), the world’s leading research institute for reducing the effects of smoke on grapes, will also speak about the effects of maceration and pressing parameters.
In viticulture, some long-awaited programmes relate to plant biology, the winter and summer base, which are divided into separate days. Juice pruning to prevent stem disease is handled by Simonit & Sirch, a grape slicer for some of the world’s largest wineries, and Dr. Kendra Baumgartner, a stem disease researcher at the USDA in Davis, California. Defoliation – what, when and why – is carried out under the supervision of Dr. Patty Skinkies, a professor at the OSU and a specialist in viticulture and winemaking. Finally, both workshops will pay special attention to the integration of cultures: Coverage crops are an innocent base and how to use cover crops throughout the state – what, when and why.
More information about the provisional programme, the speakers and special events can be found at www.oregonwinesymposium.com.
Oregon Wine Council
The Oregon Wine Council is a semi-independent Oregon agency that manages marketing, research and educational initiatives to support and promote Oregon wine and the wine industry. The Council works on behalf of all Oregon wineries and independent producers in the different wine regions of the state. Visit oregonwine.org