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JaM Cellars introduces new wines and music on the Apple, Spotify, Google and iHeart Radio platforms.

http://server.digimetriq.com/wp-content/uploads/2020/12/Jam-Cellars-Announces-Sweet-Relief-Partnership-with-25000-Commitment-to.jpg Napa, CA (January 11, 2021) – JaM Cellars, makers of buttery chardonnay, announces the launch of JaMHappyHour, a new wine and music podcast that will be listened to every #WineWednesday on all major streaming platforms, including Apple, Spotify, Google, iHeart Radio and many others. Each episode features interviews and live performances from musicians across the country. The first six episodes featuring Mondo Cozmo, Lee DeWyze and the ghost of Paul Revere are now available.

The JaMHappyHour podcast is an extension of the winery’s commitment to music as a way to enjoy their Chardonnay butter, Cabernet JaM, Sugar Sweet White and Toast Sparkling wines. JaM Cellars, a sponsor of BottleRock Napa Valley for the past five years, launched the popular JaMHappyHour live virtual music series on Facebook Live in April, in response to the closing of the event and venue at COVID-19. Current popular artists include California Honeydrops, Mondo Cosmo, Royal Jell-O Jive, Paul Revere’s Ghost, Matt Costa, Rainbow Girls, Bridget Kearney of Lake Street and Will Anderson with Parachute.

Music, especially live music, has been part of JaM Cellars’ DNA since John and I launched these wines in 2008. We have made these wines so that everyone can enjoy them at any time. Live music, whether at the BottleRock Music Festival or here in Napa at the JaM Cellars wine and music studio, is the perfect environment to bring people together to enjoy our wines, says Michele Truchard, co-founder of JaM Cellars. When COVID-19 launched last spring, we wanted to give people another fun and safe space to connect with our wines and music, and so JaMHappyHours was born. It’s a gift in these difficult times that they’ve become so popular, and now the JaMHappyHour podcast will allow even more people to enjoy them.

In December 2020, JaM Cellars announced a new partnership with the Sweet Aid Musicians Foundation, a national non-profit organization that provides financial assistance to professional musicians in need. JaM Cellars has committed a minimum donation of $25,000 to the Sweet Aid Foundation through 2021. At special JaMHappyHours, artists affiliated with the Sweet Aid Foundation will raise funds for the charity through the COVID program. This special JaMHappyHours in support of Sweet Relief will also be featured in the JaMHappyHour podcast.

We are honored to work with so many talented artists for our JaMHappyHours series – thanks in large part to our partnership with Sweet Relief, adds Michelle Truchard. We like to share these performances with wine and music lovers in the form of a podcast, so you can listen to them at any time from the comfort of your sofa.

JaM Kelders is always looking for new ways to bring his wines to the table. With the growing popularity of podcasts, whose cumulative audience continues to grow at an average of 20% (source: Nielsen Podcast Listener Buying Power Database 2020), the JaMHappyHour podcast is another way for wine and music lovers to enjoy live music alongside JaM Cellars’ wines. Listeners can access the JaMHappyHour podcast via Apple Music, Spotify and the JaM Cellars website at www.jamcellars.com/podcast.

The first six episodes of the JaMHappyHour podcast:

  • Mondo Cosmo (for the benefit of Sweet Relief)
  • Lee DeWeese.
  • The ghost of Paul Revere
  • California Honey Drops
  • Kyshona
  • Aki Bermiss (of Lake Street Dive)

About JaM-Keller

JaM Cellars is an everyday wine, easy to drink. Butter Chardonnay, JaM Cabernet Sauvignon, Sweet White and Toast Sparkling are made by Napa Valley winemakers John and Michelle Truchard (J and M at JaM). They are rich, sassy, attractive and live up to their name. Buttered Chardonnay melts in your mouth, Cabernet JaM boils berries, Sweet White is a simple kiss of sweetness and Sparkling Toast is a feast in a glass. These wines are designed to be enjoyed at any time, whether for a special occasion or to celebrate everyday life. And now it’s even easier to love butter, because it comes in cute 250ml take-home butter jars – about a cup and a half, also in packs of 4. Check out JaM Cellars on Facebook and Instagram @JaMCellars #JaMCellars and JaMCellars.com.

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