WOODINVILLE, Wash. (February 22, 2021) – INTRINSIC Wine Co. is proud to announce its partnership with GLAAD, the leading LGBTQ+ media advocacy organization.  We enjoy collaborating on special events, in-store promotions and social campaigns throughout the year.

For more than 35 years, GLAAD has been a leader in its field, shaping how people from the LGBTQ+ community are represented in the media and ensuring that their stories reflect the diversity of the community.  I am delighted that INTRINSIC Wine Co. has partnered with such an important organization with a proven track record of supporting the company’s goals, said James Thomas, Director of Inclusion, Equality and Diversity at Université Sainte-Anne. Michelle Wine Estates.  Wine is a unifying force that people around the world can identify with, so it makes sense that wine is synonymous with inclusion.

This partnership was born out of a deep desire to act on the fundamental values of our brand, to question everything and change the culture. INTRINSIC Wine Co. will partner with GLAAD to empower, support and bring attention to extraordinary voices within the LGBTQ+ community.

Like GLAAD, INTRINSIC Wine Co. is a brand that works to create a positive cultural impact, said John McCourt, senior director of GLAAD. We look forward to working with INTRINSIC this year to strengthen and promote the LGBT community in the wine and beverage industry and beyond.

Together, we are working to accelerate inclusion and acceptance of the LGBTQ+ community in the wine industry and beyond.

NO GLAD:

GLAAD rewrites the scenario for LGBTQ adoption. As a dynamic media force, GLAAD tackles complex issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been achieved and creates a world where everyone can live the life they love. For more information, visit www.glaad.org or keep in touch with GLAAD on Facebook and Twitter.

About INTRINSIC™ Wine Co.

INTRINSIC Wine Co. was founded to bridge the gap between the agricultural environment where grapes are grown and the urban environment where wine can be drunk. The inspiration for the label INTRINSIC came from urban culture and the similarities between street art and winemaking. Both reflect the environment and represent a collaboration between the artist and the landscape. Winemaker Juan Muñoz-Oca used this idea and combined it with the incredible quality of tannins in grapes from Washington State to push the traditional boundaries of Cabernet Sauvignon, in the same way that street art pushes the boundaries of urban aesthetics. By getting more out of the skins of the grapes, our winemaker thought he could add more layers and depth to the wine. After years of experimenting and trial and error with extremely long maceration times, INTRINSIC was born. For more information, visit Intrinsicwineco.com or follow us on Instagram.com/Intrinsicwineco.

About Ste. Michelle Vine Estates.

Ste. Michelle Wine Estates, located outside of Seattle, Washington, has an important history dating back to 1934. The company was the first to grow vinifera grapes in Washington State, and its wines under the Ste. Michelle were first introduced in 1967. Today, Ste. Michelle owns more than 3,900 acres of vineyards in Washington, Oregon and California, with the main parcels being certified LIVE, Salmon Safe or Napa Green. Wine Portfolio Ste. Michelle’s string of pearls represents registered and imported trademarks and demonstrates the producers’ unwavering commitment to producing distinctive, high-quality wines from the winery’s authentic vineyards. Chateau Ste. Michel, his mainstay, enjoys making wine in partnership with some of the world’s most respected winemakers. Col Solare is a collaboration with Tuscan Piero Antinori, Eroica Riesling is a collaboration with Ernst Loosen from Moselle and Tenet is a collaboration with French colleagues Michel Gassier and Philippe Camby. The Stephan Michelle Charitable Giving Program, which supports about 400 nonprofits each year, has awarded more than $3 million in scholarships to high-achieving, low-income students at Washington universities. In addition, the company was the lead sponsor of the Stephan Michelle Wine Estates Research Center at Washington State University’s Center for Viticulture and Oenology.

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