Getting consumers excited and advising small wineries on how to grow their business.
(April 5, 2021; New Hope, Pa.) – George Staikos, known for his passion and role as a long-time educator and leader in the industry’s sales and marketing arena, is pleased to announce that he has launched Educated Grape. The company pools Mr. Staikos’ expertise to provide sales, marketing and branding advice to small luxury wineries, as well as educational programs for wine enthusiasts.
The increasingly competitive high-end wine industry has given me a unique opportunity to use my experience and strong relationships to manage my distribution network and increase consumer awareness and interest in fine wines, says Staikos. I am very excited about the launch of Educated Grape, which addresses the needs and challenges of today’s small luxury producers. We pride ourselves on our individual approach to meeting each winery’s unique goals while creating new opportunities and platforms for people to enjoy their wines, he adds.
For the past 20 years, Mr. Staikos has held executive sales and marketing positions at luxury wineries such as Jordan Vineyard & Winery, Huneeus Vintners (including Quintessa, Faust and Illumination) and Ramey Wine Cellars. Staikos has made a name for itself across the country through its sales and marketing channels. He is looking forward to using his valuable experience to help small luxury wineries grow in key markets from hospitality to retail. We work diligently and intelligently to strengthen relationships with existing clients while creating interactive opportunities to attract new clients, both commercial and residential.
Educated Grape’s current portfolio includes Laurel Glen Vineyard in Sonoma Mountain, Rasa Vineyards in Walla Walla and SAMsARA Wine Co. in Santa Barbara. Each producer strives to produce wines of the highest quality that reflect the unique regions from which they originate. It is my pleasure to introduce you to these three wonderful producers, who make wines that represent their specific terroir and, in a unique way, the integrity and expression of their respective owners and winemakers.
At the same time, Staikos has built a loyal following over the past two decades as a dynamic wine educator. He directs the enology program at Fairleigh Dickinson University’s School of Hospitality and Tourism Management in New Jersey and develops and teaches in-person and virtual wine-food combination courses for wine lovers and businesses.
In addition to themed webinars, master classes with vintners and winemakers, and virtual group and team-building events, Educated Grape’s virtual education program also includes a year-long weekly winemaking course focused exclusively on grape varieties and wine appreciation.
For more information, see www.theeducatedgrape.com.