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Doc Maremma Toscana Will Be the First Among Tuscan PDOs to Use a Bivarietal Label Claim

Green light of the European Union for the marketing of wines produced under the modified discipline in the EU and in third countries.

President Mazzei: There are new opportunities for quantitative and qualitative growth in Italy and beyond.

Doc Maremma Toscana Will Be the First Among Tuscan PDOs to Use a Bivarietal Label Claim January 2021 – The consortium Tutela Vini della Maremma Toscana receives the green light from the European Union. Publication in the Official Journal of the EU (No C 437 of 18 December 2020) completes the Community approval procedure for amendments to the specification for the name. From now on, it will be possible to sell the wines produced with the modifications approved by the Ministry in August throughout Europe and in third countries. The Consorzio worked closely with the institutions to carry out this very long process, which began in 2016 when the members of the Consorzio approved the changes in a general assembly.

Francesco Mazzei, President of the Consortium of Tutela Vini della Maremma Toscana, underlined the strategic importance of these changes: We will be the first PDO wine in Tuscany to use a bivariate label (wines blending two grapes), which is very popular in markets such as the United States, the United Kingdom and Northern Europe. This allows us to adapt to new market requirements in order to increase our sales outlets while reinforcing current growth trends and improving the quality characteristics of production.

This broadens the scope of the DOC Maremma, which is still a young but promising wine region in Tuscany: The change of the ampelographic basis and the inclusion of the reserve will undoubtedly provide new business opportunities for so many companies, concluded Mr. Mazzei.

The director of the consortium, Luca Pollini, explains: It marks the end of a difficult journey in which we invested a lot of effort. By changing the grape blends for the production of red and white wines and adding reserve designations for both wines, we will be able to increase the level of quality and introduce wines that better reflect the region and also make us more competitive on EU and third country markets.

Besides the novelty of the bivariate label, the most important changes in the discipline are the following: for the production of red wines, Sangiovese, Cabernet Sauvignon, Cabernet Franc, Merlot, Syrah and Cillegiolo can be used alone or in a blend of at least 60%; for the production of white wines, Viognier can also be used alone or in a blend of at least 60% with Vermentino and Trebbiano Toscano; the designation Reserve on the label of white wines requires a maturation period of at least 12 months; for red wines a period of two years, of which at least 6 months in wooden barrels, is mandatory. This name has good growth prospects and unlike many other Tuscan PDOs, bottled wine has also shown an upward trend in 2020.

CONSORZIO TUTELA VINI DELLA MAREMMA TOSCANA

The Consorzio Tutela Vini della Maremma Toscana was created in 2014, after obtaining the DOC designation, in order to promote the quality of the wines and ensure compliance with the production rules laid down in the discipline, as well as to protect the brand and support its members with regard to the rules of the sector. The Consorzio currently has 282 members, including 95 vertical wineries that produce wine from their own grapes and bottle a total of almost 6 million bottles per year. The consortium covers the entire province of Grosseto, a vast area in southern Tuscany stretching from the slopes of Monte Amiata to the coast of Maremma and from Argentario to the island of Giglio. Among the Tuscan PDOs, the DOC Maremma Toscana ranks third in terms of cultivation area, after Chianti and Chianti Classico. A preserved territory, sustainability and a wide range of products are the assets of this still young name, which also promises great growth potential in terms of volume. The current focus is on quantitative and qualitative product growth.

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Doc Maremma Toscana Will Be the First Among Tuscan PDOs to Use a Bivarietal Label Claim

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