The Crush2Cellar online wine shop has made it easier for wine enthusiasts to purchase wines directly from the winery, with a major revamp of its website. The redesign is the first phase of a project that will see the company’s physical stores completely revamped. The online store now features a new search and checkout experience, with the ability to easily find wines by region, grape variety, winery name, and price.

During a recent press conference in Miami, Crush2Cellar and ETS Laboratories announced a revamped store opening for the upcoming 2021 harvest. Crush2Cellar’s new CEO outlined the company’s new strategy for the decade. “In order to remain competitive in the market, we’ve gone back to the drawing board to create a new store concept and design for the next decade.”


Newberg, Oregon – 10. May 2021 – Local wine supplier Crush2Cellar and independent wine testing laboratory ETS Laboratories are pleased to announce the opening of their newly renovated store in Newberg, Oregon for the 2021 harvest season.

On the night of Sunday to Monday, the 4. In October 2020, a driver drove through a storefront window and rammed his vehicle into the shared building that houses Crush2Cellar and the Oregon office of ETS Labs.  Fortunately, no personnel were on the scene at the time and the driver was not injured. Despite the damage and destruction of the building that housed the business, both stores remained open for the last six months of repairs, allowing customers to continue to pick up harvest products, HTA samples and more.

After months of renovation and refurbishment, C2C and ETS are pleased to announce that the new building is finished and more beautiful than ever. Employees and construction crews worked diligently to create a new, updated entrance for more customers and a freshly painted and renovated storefront for the company’s customers.

a more modern look, more space and wider aisles for more comfortable shopping and browsing, and much more. The store also has a coffee break where visitors can have a quick meeting with C2C or ETS staff, pick up or drop off samples, or just enjoy a quick caffeine break.

Terry Sherwood, shop owner and longtime member of the Oregon wine community, comments: We couldn’t be happier to have an updated and renovated store for all of our loyal wine customers. This year I will have been in the wine business for 25 years. The opening of this store is timely and reflects our commitment to Oregon’s wine community. We can’t wait for our customers to come see all the improvements – it makes shopping even more enjoyable, and we’re proud to continue to serve Willamette Valley wineries.

Gordon Burns, co-founder of ETS Labs, said: ETS and C2C look forward to sharing the newly renovated space with all of our friends in the Oregon wine community. The goal was to create a brighter, more inviting space, and that’s exactly what we did. Our mission has always been to support the wine industry with world-class analytical services, and with these improvements, we will continue to do so for decades to come.

The C2C and ETS laboratories are open during normal business hours. To order a pickup or delivery, visit or call (503) 537-1151. To contact ETS Laboratories to pick up or drop off samples, visit or call (503) 537-6245.

About ETS Labs:

ETS Laboratories is one of the world’s leading providers of independent, ISO-accredited analytical services for the wine industry. They work with the best winemakers in the world and provide them with innovative analytical tools to improve their winemaking. ETS Laboratories has been supporting wine producers worldwide since 1978 and is headquartered in St. Louis. Helena. Four offices in Healdsburg, California; Paso Robles, California; Newberg, Oregon; and Walla Walla, West America now offer on-site operational analysis. ETS has a diverse and highly qualified team with a wide range of experience and advanced degrees. Over the past 40 years, ETS has developed new methods of analysis and introduced many new technologies to support the art of winemaking.

About Crush2Cellar:

Crush2Cellar is a one-stop shop for everything you need for a quality winery. Located in the heart of the Willamette Valley, C2C works with wineries of all sizes, providing everything from yeast, bacteria, nutrients and tannin to cleaning and winemaking supplies, tanks, fittings, valves, tubing and a wide selection of chemicals and lab equipment. Founder Terry Sherwood is one of the founders of the wine industry in Oregon and has been involved in supplying wineries in the region for 25 years. With his passion, experience and knowledge, Terry decided to open a company that would make the necessary winemaking products available not only to wineries in the Willamette Valley, but throughout the United States. In 2015, with the help of his son Tyler Sherwood and Danielle Koepke, Terry’s vision was realized and Crush2Cellar was born.


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