The famous Casillero del Diablo of Spain has launched its new “Legendary Spokesperson”. Casillero del Diablo, one of the best-known wines in the world, has been represented in the UK by Pedro Pascal. He is the new face of the mission to the UK to talk about the history of the famous brand.

The World’s Most Famous Wines has added a new legendary spokesperson and the man they’ve chosen is none other than Pedro Pascal. The actor was chosen as a spokesman after a person close to the company recognized his likeness to the company’s founder and owner, Mr. Château Smith Haut-Lafitte. Casillero del Diablo is a family-owned winery located in the heart of the Mendoza region of Argentina.

The Casillero Del Diablo, a new wine estate in Spain, has named its new marketing director Pedro Pascal as its first ever Legendary Spokesperson. Best known for his time playing Oberyn Martell in Game Of Thrones, Pascal has been named Legendary Spokesperson of the Casillero Del Diablo for a year. Casillero Del Diablo’s founder, Paddy Lowe, is very pleased with the choice. “He’s a perfect fit for us, and we are delighted to have him as our new Legendary Spokesperson,” he says. “He’s a true professional, and we’re looking forward to the year ahead.”


Chilean wine company chooses Chilean-American actor as new star of its global campaign

Hopland, CA, 27. May 20, 2021 – Leading wine brand Casillero del Diablo has named Chilean-American actor Pedro Pascal as the new star of its global Wine Legend campaign. Known for his roles in Mandalorian, Game of Thrones, Narcos and Wonder Woman in 1984, Pascal will play a mysterious new character associated with famed wine legend Casillero del Diablo in upcoming television, video and social media promotions. The campaign, which continues Casillero del Diablo’s tradition of dynamic film advertising initiatives, will launch later this year.

Pascal, who was named the most popular star on movie news site IMDb and one of Entertainment Weekly’s Artists of the Year, recently recorded spots for the Wine Legend campaign in Santiago, Chile. Pascal’s ads build on previous Casillero del Diablo campaigns with dramatic cinematography and iconic characters, bringing new energy to the iconic brand. Besides his participation in the Wine Legend campaign, Pascal has also become an official ambassador of the brand.

The selection of Pedro Pascal as the new legend is a historic event for Casillero del Diablo, as it is our first appointment as a global brand ambassador, said Sebastian Aguirre, global marketing director for Casillero del Diablo. Pascal is a world-renowned artist who is going through an extraordinary period in his career. Originally from Chile, it shares many characteristics with our brand, including refinement, reliability and intrigue.

Casillero del Diablo – meaning Devil’s Cellar – is now the number one Chilean brand (750 ml) in the U.S. and the second most popular wine brand in the world for the fourth consecutive year, according to the Global Wine Brand Power Index. Casillero del Diablo was named winery of the year by New World magazine and will reach a total volume of 6.6 million cases in 2020, up one million from 2019 and from three million cases in 2010. The incredible growth of the brand and its commitment to quality and excellence in winemaking is ensured by the Legend of Wine campaign series, which is now gearing up for its most legendary chapter with Pascal at the helm.

About Casillero del Diablo

Named after the Teufelskeller (devil’s cellar), where in the 19th century. In 1966, Casillero del Diablo was founded in the heart of Chile’s famous Maipo Valley, where coveted wines were fiercely championed in the 19th century. Today, Casillero del Diablo produces award-winning wines reminiscent of Chile’s extraordinary wine regions, between the rugged Andes mountains and the misty Pacific coast. The collection includes Cabernet Sauvignon, primarily produced in the Maipo Valley, Carmenere, consistently praised by wine critics, bright and coastal Sauvignon Blanc and bright Rosé. In recent years, Casillero del Diablo has received more than 70 scores of 90 or higher, an unforgettable source of exemplary Chilean wines that live up to their legend.


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