The new Middletown site will almost double the size of the state. (December 14, 2020, New York, NY), the Breakthru Beverage Group, a leading North American beverage distributor operating in the United States and Canada, announced today that it has signed an agreement with MRP Industrial to develop a new state-of-the-art 282,000-square-foot facility in Middletown, Delaware. The new facility, which will consolidate the company’s current operations in Delaware, will improve efficiency and customer service.

Breakthru’s expansion in Delaware is an excellent example of the promising growth and investment level we are focusing on in all our markets. We are focused on long-term value and performance for our suppliers and customer partners and will continue to actively seek opportunities to improve our operations and deliver results, said Greg Baird, President and CEO of Breakthru Beverage Group.

Breakthru Beverage Delaware’s expansion plans are in line with several recent additions to its supplier base. New partnerships, combined with the organic growth of the company in the market, resulted in a significant increase in volume.

We are motivated by the continuous growth of our activities in Delaware. In commissioning this new facility, we will use the knowledge gained from previous projects and apply new tools and technologies to increase capacity and support even more powerful and flexible service, sales, marketing, operational, logistics, technology and training capabilities, said PJ Horgan, executive vice president of Breakthru Beverage Group in Delaware. By providing opportunities for efficiency, growth and innovation, we will meet and exceed the needs of our suppliers and customers in the future.

The new Breakthru plant is located in the center of Delaware, close to airports and major highways, and will efficiently serve the entire state. It will also almost double the current capacity of the Breakthru Beverage Delaware warehouse, with the possibility of further expansion if needed. The facility will expand the loading area and install new beer collection modules, conveyor belts and in-line palletisers to meet the demand for high season beer, as well as 30,000 square meters of refrigerated storage to better serve the growing range of beers. In addition to storage facilities, the facility also includes 25,000 square metres of office space.

The project is expected to be completed by the end of 2021.

About the band Breakthru Beverage, so…

Breakthru Beverage Group is one of the largest alcohol wholesalers in the United States and the largest broker in Canada. It represents a complete portfolio of alcoholic beverages, wines and beers. Breakthru is committed to diversity, equity and inclusion and supports a wide range of leading organizations and local charitable initiatives in its North American operations.  In all markets, Breakthru offers a flexible and insightful approach to sales, marketing and operations. Family businesses are active participants in economic life and strive to be owners of heritage and champions of innovation. For more information, please contact


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