View PASADENA, CA, 13. January 2021 – Vertical Finance ( is proud to announce the addition of Eric Segelbaum to the Grand Reserve Rewards Wine Advisory Board, a team of wine industry professionals who support Grand Reserve Rewards and the Grand Reserve™ World Mastercard® Wine Lovers credit card. As a member of the Wine Advisory Board, Segelbaum brings nearly 30 years of industry experience and knowledge to help build the program, its exemplary set of benefits, and its network of more than 450 partner wineries.

Since its launch in August 2020, Grand Reserve Rewards has rapidly expanded its base of wine lovers and its network of partner wineries. Grand Reserve offers new ways to reward consumers for their passion for wine and connects quality producers with informed consumers.

We are pleased to welcome Eric Segelbaum to the team of wine experts at Grand Reserve Revere. Eric has a deep understanding of the wine world and will help us continually improve our program for all its participants, said Matthew Goldman, founder and CEO of Grand Reserve Rewards. The knowledge and expertise of each board member is reflected in our program offerings and helps us stay abreast of new trends, great ideas and unique opportunities.

He was named 40 Under 40 in 2020 and Sommelier of the Year by Food and Wine Magazine in 2019. Segelbaum is an advanced sommelier with the title of Master Sommelier of the Court, Certified Wine Specialist (with distinction) from the Association of Wine Educators and Specialist of Wine and Spirit Tasting Rooms (with distinction). Mr. Segelbaum has opened more than 30 restaurants, hotels and other locations where he has developed and implemented beverage programs as beverage manager and sommelier. At the Smithsonian Institution in Washington, D.C., Mr. Segelbaum teaches continuing education courses on wine and is vice president of the American Sommelier Foundation, a nonprofit organization that supports sommeliers in times of need.

As a sommelier, I am constantly looking for the best in the world of wine. I am always on the lookout for hidden gems that, once discovered, will forever enrich my life as a winemaker. I am pleased to have joined the Grand Reserve Credit Card Advisory Board. This card will undoubtedly be an extremely useful and practical accessory for wine, says Eric Segelbaum. I look forward to using my nearly three decades of industry experience to enrich the experience and skills of cardmembers.

Other members of the Grand Reserve Wine Advisory Board include Helen Johannesen, Top 40 Under 40 Tastemaker 2018 and Best New Sommelier 2016, Lance Reed, wine director of BOA Steakhouse in West Hollywood, CA and winner of several awards including the Wine Spectator Award of Excellence and the coveted Best Of Excellence, Peter Yeung, wine business consultant, co-host and author of the XChateau Luxury Wine Marketing podcast, and Jamie Chegelski-Gebe, founder of Priority Wine Pass.

To learn more about Grand Reserve Rewards, register for a credit card, or learn more about joining the partner network, visit:

About vertical financing

Vertical Finance is a high-tech and advanced credit card start-up. The company’s state-of-the-art credit card platform offers customers high-end boutiques and authentic rewards that enhance their lifestyle. Grand Reserve’s flagship program rewards consumers who shop at wineries, wine clubs and liquor stores. Vertical Finance is 1% for Planet, a global network of companies, nonprofit organizations and individuals working together for a healthy planet and committed to donating 1% of their gross revenue each year to recognized nonprofit partners. Visit and for more information. Consumers can connect with Grand Reserve on Instagram, Facebook and Twitter.


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